Conservation

Why Buy Beef Raised On Audubon Certified Ranches: A Consumer Guide.

Audubon's Conservation Ranching Program sets good producers and land managers apart from the rest of the herd. Here's why.
Photo: Downey Ranch
Conservation

Why Buy Beef Raised On Audubon Certified Ranches: A Consumer Guide.

Audubon's Conservation Ranching Program sets good producers and land managers apart from the rest of the herd. Here's why.

 

Responsible Ranchers and Consious Consumers

What is “Grass-Fed?”

Not all beef labeled “grass-fed” is the same, or what it appears to be.

  • Beef from cattle that have been grass-fed and then brought to a feedlot and fed corn, antibiotic and hormones for their final months can still be labeled Grass-Fed.
  • Beef from cattle that ate only grass their entire lives but were injected with vitamins, antibiotics or growth hormones can be labeled Grass-Finished.
  • Beef from cattle that have never received antibiotics or growth hormones can be labeled Naturally Raised (“Natural”) but could be either grass-fed or grain fed.

Without knowing the feeding history of the animal from which the meat was taken, it is impossible for a consumer to know exactly what a package label implies. Thats where Audubon and our third party verification partner, Food Alliance take over.  Our producers must pass a rigorous third party verification to ensure that Audubon Certified Ranches live up to the highest standards including:

HABITAT MANAGEMENT

Each farm or ranch must be managed for bird habitat according to three levels of protocols, including general habitat protocols that apply to all sites, regional protocols that are specific to states or ecoregions, and ranch-specific management requirements. Each rancher will help to create  a Habitat Management Plan that is uniquely developed for their operations to address site-specific habitat goals and bird conservation opportunities. 

FORAGE AND FEEDING

Livestock must be able to freely graze open grasslands. The protocols prohibit the use of antibiotics and animal byproducts. Our certified ranches ensure that the animals never visit a feedlot, therefore are never fed GMO corn or injected with hormones or antibiotics to stimulate their growth. 

ANIMAL HEALTH AND WELFARE

Program participants must demonstrate a commitment to properly caring for livestock by adhering to livestock production methods that reflect best practices for animal health and welfare.  Persons who willfully mistreat animals will not be tolerated in this program.

ENVIRONMENTAL SUSTAINABILITY

The program seeks to demonstrate that cattle ranching can be compatible---and indeed integral---to a healthy natural environment. Bird conservation is the ultimate goal of the certification, but this comes with the expectation that ranch management practices will lead to broad benefits to all wildlife that are part of grassland ecosystems. Environmental sustainability protocols ensure that ranching practices will result in cleaner streams, healthier soils, more pollinators for plants, and more carbon stored in plants and the soil.

Grass-fed beef may have some heart-health benefits that other types of beef don't have. When compared with other types of beef, grass-fed beef may have:

  • Less total fat
  • More heart-healthy omega-3 fatty acids
  • More conjugated linoleic acid, a type of fat that's thought to reduce heart disease and cancer risks
  • More antioxidant vitamins, such as vitamin E

How you can help, right now