North America's grasslands are among the most imperiled ecosystems in the world. Consequently, America’s grassland birds have declined more than any other bird group in the continent, some species by as much as 80%. Because the vast majority of America’s grassland birds breed on private lands, working with ranchers is our best hope for conserving them.
Benefits to Birds
Ranchers are stewards of America’s grasslands. Our strategy is to keep them ranching. Conservation ranching is a market-based approach to grassland bird conservation that empowers consumers to support management practices that benefits birds and other wildlife. When managed properly, cattle grazing can actually improve bird habitat by diversifying structure and species composition. Conservation ranching practices ensure diverse bird habitat, healthy soil, abundant pollinators, and cleaner streams. To ensure these goals are met, Audubon conducts bird surveys on certified ranches with rancher consent.
Benefits to Consumers
Beef from Audubon-certified land is hormone and antibiotic-free, ethically raised, and delicious. Supporting Audubon-certified ranches is better for grassland birds, better for the land, and better for you. Our certification seal can be found on high quality meat products and empowers consumers to support ranches that benefit grassland birds and their habitat.
Benefits to Ranchers
Beef from Audubon-certified lands garners a premium price and provides a unique opportunity for ranchers to showcase their excellent management practices. This helps them care for their families and provides exceptional habitat for wildlife. By first listening to the ranching community, trusting in their knowledge of sustainable land management, and learning from their resiliency in a volatile marketplace, we are ensuring that our strategies and solutions will benefit both people and nature. Buying beef from Audubon-certified lands supports rural economies and the ranching way of life.
"Included in the mission of our ranch is the idea that good stewardship is important for the long-term financial health of the ranch, as well as the health of the sagebrush-grassland we manage. Partnering with Audubon to promote conservation ranching is an exciting opportunity to help educate the public about what we are doing to improve prairie ecosystems that are critical to many species of birds and other wildlife."
—Jay and Linda Butler, Owner Operators of Pronghorn Ranch, an Audubon-certified ranch
Since 2009, the Conservation Ranching Initiative in the Rockies has
- Certified 14 ranches totaling 390,310 acres in Wyoming and Colorado
- Sold beef in more than 9 restaurants, retailers, and institutions
- Conducted more than 40 bird surveys on 11 ranches
- Conducted 5 landowner workshops
- Created a decision support tool for bird-friendly land management practices
We thank the NRCS USDA for their support.
Western Meadowlark. Photo: James Halsch/Audubon Photography Awards
Tell Your Grocer!
Tell food retailers and restaurants that you want them to carry beef from Audubon-certified lands!